Senior Director of Design, Lyft
Aug 2019 - Present
Part of Lyft Leadership as "Head of Consumer'. Overseeing all consumer experiences and products including ridesharing, bikes, scooters, transit, and autonomous vehicles.
Director of Design, Airbnb
Aug 2015 - August 2019
Part of design leadership at Airbnb. In my first role I was responsible for all supply side efforts including education, conversion, retention, and over all user experience for our host community. Vocal advocate for product excellence, ensuring that our host community has the best tools possible so they can focus on providing meaningful guest experiences. Recently I've been leading a new business unit at Airbnb - Transportation. This role reaches beyond design and focuses on buiding a full business from the ground up. This includes strategy, market research, financial modeling, positioning, and product vision.
User Experience Design Lead, Google
Aug 2011 - Aug 2015
Led user experience design for Google[x] on the Self Driving Car Project (now called Waymo). During my time at Google I was also UX Lead for YouTube TV where my team created custom apps for XBOX, PS3, Wii, WiiU, and smart TVs. I was also the Lead Designer for Mobile Search designing interactive app-like experiences for smart phone and tablet web queries. Try a search for "weather" or "calculator" on your mobile device (original design still live).
Interaction Designer and Project Lead, IDEO
Sep 2010 - Aug 2011
Led a multidisciplinary team focused on large systemic projects that required Director level strategy and design thinking. Key focus was defining the Consumer Finance Protection Bureau under Obama Administration with Elizabeth Warren. This including numerous in home visits with Americans across the country to understand the impact of the financial crisis and creating digital tools to help eduction, protect, and support consumers. Other clients included Steelcase, TED Talks, and Ford Motors.
User Experience Executive Consultant, Razorfish
Apr 2008 - Sep 2010
Worked with Razorfish to support an array of projects, bringing an expertise in financial services and data visualization. Largest project was with the United Nation where I led a team focused on business development in African countries. Other clients included Merrill Lynch, Morgan Stanley Smith Barney, Citibank, Ford Motors, and DELL.
Founder/Creative Director, Sprout Media
May 2007 - Sep 2010
Founder of a boutique firm that provided beautiful and insightful user experiences for a vast range of clients including start-ups and Fortune 500 companies. A true champion of latest technologies in social networking, mobile interfaces, and cutting edge interactive design. Clients included Bloomberg LLP, AFS Intercultural Programs, and Amnesty International.
VP of Design, Goldman Sachs
Aug 2006 - May 2007
Led redesign efforts for entire business trading systems like Foreign Currencies, Commodities, and Equities. The software set the bar for in-house trading platforms and was adopted by several other firms in the industry.
VP of User Experience Design, JPMorgan
Oct 2005 - Aug 2006
Worked with business units across the firm to create a unified brand for JP Morgan and Chase post merger. Led design for Treasury Services banking tools and created a standardized design language for banking tools company wide.
Design Director, Intralinks
Oct 2005 - Aug 2006
Led a large scale rebranding effort in preparation of company IPO. This included full brand identity, messaging/voice, product design language, and marketing. Worked directly with c-suite on targeted marketing campaigns and developing pre-IPO roadshow materials.
Systems Software Usability and Graphics Designer, Dell EMC
Jun 2001 - Oct 2005
Designed the software used by Network Administrators to manage large networks and data storage arrays. Invented several user interfaces including icon topology maps and network connectivity maps (see list of patents) to help Network Admins quickly visualize and identify source of problem with their system.
Rhode Island School of Design
Bachelor of Arts (B.A.) - Graphic Design
1997 - 2001
Earned the highest overall GPA for entire graduating class
Recipient of the Mendelson Award for Community Service and Leadership
Bachelor of Science (B.S.) - Physics
1997 - 2001
Brown Women's Rugby, Alpha Delta Phi Society
Harvard Business School
Executive Education Programs
2002 - 2004